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Makeup has been around for centuries. The earliest records of makeup use date back to around 3000 BC when ancient Egyptians used soot and other natural products to create their signature look. Evidence suggests that the origins of makeup may go back much further. Our closest relatives, Neandertals, may have used colored pigments on their skin some 50,000 years ago, and paint pigments date back 75,000 years, suggesting people may have used body paint before they wore clothes. Most people will say that makeup makes women look younger and more attractive, but the question is, why? What is it about a little eye shadow, some pink cheeks and red lips that makes a woman look prettier? Like a lot in life, it’s probably about sex.Lähde
Alta olevasta linkistä voi katsoa kuinka meikkaamisella nainen voi muuttaa ulkonäköään. Kuvia katsomalla voidaan esim. havaita kuinka naiset pyrkivät tasoittamaan ja osaltaan vaalentamaan ihonväriään. Osa mustista naisista käyttää todennäköisesti peruukkia tai hiuslisäkkeitä, koska pitkien suorien hiusten kasvattaminen on vaikeaa. Naiset nähtävästi meikkaavat myös nenäänsä pienemmän tai korkeamman näköiseksi.
Makeup Can Turn You Into A Completely Different Person (15 Photos)
I provide the first evidence that the use of cosmetics may be miscalibrated towards a false ideal - females may be applying. cosmetics for mistaken ideas regarding male preferences, when in fact, males prefer significantly lower amounts of cosmetics than a normal application results in. Surprisingly, we show that this mistaken belief also extends to males themselves, who feel other males are different to themselves. Typical cosmetics application enhances sex differences in facial contrasts. I further investigated sex differences in skin colouration across multiple samples, and demonstrate how an application of cosmetics acts upon these differences, as well as adding desirable colour properties to faces. Overall, the current thesis further expands the body of literature demonstrating that facial skin plays a role in social cognition, and demonstrates the various ways that cosmetics act upon this feature to alter such perceptions.Lähde
Colors make up a significant part of our everyday experience. The color red distinguishes itself from the rest because of the deep evolutionary meaning which it carries. Red in nature symbolizes aggression, dominance and also sexual appetence. This research addresses the question if and in which ways does the color red influence our daily life. The study compiles the findings of the actual researches made by renowned scientists and also considers the new findings from years 2012 and 2013. It is found that red has a significant effect on human’s cognition and behavior in areas such as emotionality, study performance, people’s attractiveness, or eating habits.Lähde
Recent studies have revealed that there may be perceptible cues to ovulation in humans. This study aims at extending these findings by using female faces that were shape transformed towards a late follicular (fertile) and a luteal (non-fertile) prototype.Lähde
Previous psychological studies have shown that make-up enhances facial attractiveness. Although neuroimaging evidence indicates that the orbitofrontal cortex (OFC) shows greater activity for faces of attractive people than for those of unattractive people, there is no direct evidence that the OFC also shows greater activity for the face of an individual wearing make-up than for the same face without make-up. Using functional magnetic resonance imaging (fMRI), we investigated neural activity while subjects viewed 144 photographs of the same faces with and without make-up (48 with make-up, 48 without make-up, and 48 scrambled photographs) and assigned these faces an attractiveness rating. The behavioral data showed that the faces with make-up were rated as more attractive than those without make-up. The imaging data revealed that the left OFC and the right hippocampus showed greater activity for faces with make-up than for those without make-up. Furthermore, the activities of the right anterior cingulate cortex, left hippocampus, and left OFC increased with increasing facial attractiveness resulting from cosmetics use. These results provide direct evidence of the neural underpinnings of cosmetically enhanced facial attractiveness.Lähde
